In a heavy equipment world full of yellows, browns, dirt, and grime, Demo Diva’s vibrant pink branding stands out. Get to know this New Orleans-based company and its founder, Simone Bruni, and the differences are even more noticeable.
Demo Diva was founded in the wake of Hurricane Katrina’s aftermath. At the time, Bruni knew nothing about demolition or equipment. But with perseverance and a genuine desire to help restore New Orleans, she has earned notoriety and respect.
Though her industry is characterized by rugged no-nonsense, Bruni doesn’t hide her unique spirit of care and infusing a human touch into a messy business.
TuffWerx is grateful to Simone Bruni for taking the time to chat with us. In this interview, she shares the secrets of Demo Diva’s success, her recent exposure to the tsunami recovery efforts in Japan, and her vision for the future.