Press & Media about Demo Diva.
Because Demo Diva tends to stand out and ensures women’s voices are heard, the company and our leader, Simone Bruni, get a lot of attention.
Here is a sample of our press coverage over the years.
ENTREPRENEUR SPOTLIGHT: SIMONE BRUNI, THE ‘DEMO DIVA’
IntheNOLA Online Magazine January 2013: “This is a man’s world!” the King of Soul, James Brown, famously proclaimed in 1966. While he was certainly right in some regards, there’s no denying that women are doing big things as well.
DEMOLITION DIVA PROVES THAT THE DECONSTRUCTION BUSINESS ISN’T A MAN’S WORLD
NOLA Woman Magazine Online January 2013: Simone Bruni went from dreaming about being the perfect wife and mother to making a huge impact on the male-dominated world of demolition.
SIMONE BRUNI: PROSPEROUS IN PINK
The Ursu.Lines Simone Bruni, a graduate of Ursuline’s class of 1989, is “pretty in pink” but using this very feminine color in her business has helped Bruni become prosperous in pink. The color wasn’t part of her life during the two years she tutored in the Desire Project immediately after her graduation from Loyola. Nor did it become part of her daily environment during the ten years she was involved in convention planning with a local company. It was shortly after Hurricane Katrina…
SIMONE BRUNI PROFILED IN ST. CHARLES MAGAZINE
Simone Bruni – Founder, Demo Diva, March 2018 Demo Diva’s hot pink dumpsters and excavators have been a part of the New Orleans landscape for years now. Despite her company’s sassy name, founder Simone Bruni is down-to-earth and dedicated to supporting her community.
ENTERPRISING WOMAN: SIMONE BRUNI
Demo Diva: Her Own Force of Nature, Sophisticated Woman Magazine, October 2020 Simone Bruni religiously reflects on how opportunities in the guise of adversity or coincidence have found their way to her and shaped her life, from social service work in early years to creating a local business empire built not on tearing down, but on rebirth.
SIMONE BRUNI – RECLAIMING OUR PAST
Best in Show – Pup and Purr Magazine, Spring 2023 Simone quickly realized that the demolition business Is a salvage business. The historic beauty of New Orleans needs to be delicately dismantled and repurposed. In 2015, she started her second business, Reclaimed Diva Millworks.
GIRL POWER
Lagniappe Online, November 2015 In the span of a day. Simone Bruni Crouere seemed to have lost everything — everything except for her resilience. A New Orleans native. Simone had been working in the hospitality industry for 10 years. She just purchased her first home in Lakeview a neighborhood of the city of New Orleans. She was loving life. Then Hurricane Katrina hit and changed everything. Her house was destroyed, and she was laid off from her job. But that didn’t stop her. in fact. the tragedy inspired her.
LADIES WHO LAUGH – AVENUE MAGAZINE
Ladies Who Laugh – Avenue Magazine, August 2023 Demo Diva will soon launch its private label of working-girl, outdoor apparel and inspiring, informational videos on the Demo Diva YouTube channel.
10 women with FIERCE personal brands – STFO Newsletter, August 2023
10 women with FIERCE personal brands – STFO Newsletter, August 2023 Demo Diva: Another badass in a very, very “masculine” industry: demolition. She started after Hurricane Katrina with no experience.